Pharrell reveals the return of the ICECREAM skate team with this promotional video! Naming up-and-comers Andre Beverley, Emmet Duffy, Jamel Marshall and Stephan Martinez as the first members of the squad. Pharrell commented, “Growing up, you see it everywhere: kids with all the talent in the world, but with very few or no opportunities. Well, these are those kids and we’re giving them that opportunity. They’ve got the skill. They’ve got the personality. They’ve got a real story and ICECREAM is the platform for them to show that. It’s gonna be a beautiful thing to watch them grow”.

HUF team riders Brad Cromer, Josh Matthews, Dan Plunkett, special guest Ryan Lay and a cameo from head honcho Keith Hufnagel shred up in sunny Florida!

Head Chef returns to East Coast As Fuck with his newest single, Radio Daze, a track with a more positive message to the hip hop culture. Chef’s reappearance has been much anticipated in the underground scene here in Orlando. Luckily, he was kind enough to leave us with his latest work to keep our hip hop appetite fed. No flashy jewelery, luxury whips, or disposable cash in this video, but rather city streets, good lyrics, and fun times. The basics of what true hip hop should represent. To purchase some Head Chef gear, hear more, see more, and keep up to date, check out Chef’s site here.